I did something today that I haven’t done in a long time – write a Happy Hour Boulder newsletter. When we first launched the site, I was so good about communicating happy hour news on a weekly basis. But, as the luster of new business ownership faded, the parties ended, and the work set in, I began to lose motivation. Over the winter, skiing took precedence, as did work that actually paid, but I still took care of happy hour business as much as possible. By the time summer rolled around, though, and I left for Japan, happy hour news really fell by the wayside, and I was totally neglectful insofar as promoting our brilliant business idea.
On the upside, I diligently maintained the database. So even if anxious happy hour goers weren’t getting a weekly buzz from me, they could still count on the site to be complete and updated.
But, I’ve renewed my happy hour spirit with the idea of featuring a weekly cocktail in our newsletter and creating a happy hour blog (coming soon).
I plan on spending some time over the next few weeks rejuvenating our original plan by reestablishing relationships with different happy hours and the users of our site. We’re planning a one-year celebration and some cool ways to get businesses psyched on keeping their information updated. And, if there’s time, maybe we’ll even hit a happy hour or two. ☺
No comments:
Post a Comment